Our Branding Experience

Attention grabbing packaging, visual identity that defines your position, taglines that say more with less.
A brand is your most valuable asset. It requires vision, strategy, positioning and all your focus to engage customers. Baer Design has collaborated with brand and product managers, marketers, and in-house agencies to drive awareness and consumer engagement.
Our design, reliability, and collaborative nature create real value: your image and reputation.

BRAND STRATEGY

• Competitive Surveys
  
• Shopper Marketing Research
• New Product Launches
• Brand Extensions
• Defining New Markets

BRAND POSITIONING​

• Identifying Cues
• Shelf Surveys
• In-Store Audits
• Brand Architecture
• Brand Promise Development

BRAND
​IDENTITY

• Logos and Taglines
  
• Brand and Product Naming
• Brand Standards and Guides
• Corporate Identity
• Branding Templates

BRAND
PACKAGING

• Brand Design for Grocery, Retail and Consumer Packaging
• Packaging for Organic and Natural Foods
• Packaging Renovations
• Private Brand Packaging Design

EXPERTISE DESIGN WITH PURPOSE

Brand
Strategy

Understanding your market, history and goals is our first priority.
In the consumer good categories, smart design starts with knowing the playing field and leveraging brand equity.

Strategy for brands

BRAND
IDENTITY

Trends have short term memories. 
Brands are relationships that grow.
Our global design portfolio with clients in CPG, spirits, new product innovations and food, shows the results of our client relationships.

More Brand Identity

PACKAGING
DESIGN

A brand is your promise.
We'll help you keep it.
Baer Design tailors branding and packaging for retail, grocery and consumer packaged goods in a way to get results in the marketplace. 

Brand Packaging