• ABOUT BAER DESIGN
  • Our Work
  • Case Studies
    • Brand Identity Design
    • Spirits Branding
    • Chocolate and Candy BRANDING
  • Contact

CASE STUDY
Borden

Picture
Borden Extra
Brand Identity Packaging Design In-Store Displays Production Consumer Testing​
Bordens' new line, Extra, was a new entry in the shelf stable fortified dairy category. Naturally, they wanted a brand that would distinguish the healthy beverages in a fresh way. But they also wanted to preserve the integrity of the Borden’s overarching brand promise: delicious, healthful products that are approachable.

Experts with this kind of product launch, Baer design artfully upheld the core benefits. Using a shelf stable package and with images that reflect each segments profiled audience, encouraged shoppers to grab and go with a new drink.

Picture
Competitive shelf surveys
Picture
Design and naming explorations
Picture
Final brand packaging
Baer Design   Menu   Our Work   Contact   CPG Watch Blog
© COPYRIGHT BAER DESIGN 2017. ALL RIGHTS RESERVED.
  • ABOUT BAER DESIGN
  • Our Work
  • Case Studies
    • Brand Identity Design
    • Spirits Branding
    • Chocolate and Candy BRANDING
  • Contact