CASE STUDY
Borden
Borden Extra
Brand Identity Packaging Design In-Store Displays Production Consumer Testing
Bordens' new line, Extra, was a new entry in the shelf stable fortified dairy category. Naturally, they wanted a brand that would distinguish the healthy beverages in a fresh way. But they also wanted to preserve the integrity of the Borden’s overarching brand promise: delicious, healthful products that are approachable.
Experts with this kind of product launch, Baer design artfully upheld the core benefits. Using a shelf stable package and with images that reflect each segments profiled audience, encouraged shoppers to grab and go with a new drink.
Brand Identity Packaging Design In-Store Displays Production Consumer Testing
Bordens' new line, Extra, was a new entry in the shelf stable fortified dairy category. Naturally, they wanted a brand that would distinguish the healthy beverages in a fresh way. But they also wanted to preserve the integrity of the Borden’s overarching brand promise: delicious, healthful products that are approachable.
Experts with this kind of product launch, Baer design artfully upheld the core benefits. Using a shelf stable package and with images that reflect each segments profiled audience, encouraged shoppers to grab and go with a new drink.
Competitive shelf surveys
Design and naming explorations
Final brand packaging