In 1875, Fred Sanders set out to win hearts with his old world style chocolates, unique cakes, ice cream creations, and of course America’s original gourmet toppings. For Sanders confections to continue as a hallmark of people's fondest memories, the next generation had to be added. It was time to rebrand. The Sanders brand equity continues to grow today in with every taste. Logos, taglines, packaging and stores all say Sanders is worth sharing!