Sommers Organic fully cooked meals balance the modern consumer's desire for convenience with their concerns for nutrition and the environment. With the beef industry facing increasingly complex issues, Baer Design Group helped this new brand create an identity that appeals to the conscientious carnivore. Utilizing a natural look, Baer Design Group created packaging and sales materials that emphasized Sommers' commitment to raising meats without hormones, antibiotics or chemical additives. The design was a success, and Sommers Organic is now available at grocers such as Trader Joe's, Costco and People's Market.