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| Frontier Soup |
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Frontier Soups' new line, The International Collection, was a departure from their usual simple and hearty fare. Naturally, they wanted a package design that would distinguish the exotic, new flavors. But they also wanted to preserve the integrity of the overarching brand promise: delicious, healthful meals that are affordable.
Experts with this kind of line extension, BDG artfully designed labels that upheld the core brand attributes but also incorporated the idea of a "culinary escape" to far-off locales. Images of luggage tags and outdoor cafes created a backdrop for beautiful photos of the dinners, while clear, cellophane windows showcased the hearty, premium ingredients inside. This visually stunning collection of soups is set to launch in grocery stores nationwide. |
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