Creative that conveys your brand story. Brilliantly and on contact. Structures that a shopper can easily grab, with what may be their only free hand. Brand architectures that are both strong and flexible, so your future expansions are a cakewalk.

Packaging
The right packaging converts interested individuals into purchasing customers. Baer Design Group tailors packaging to the retail, consumer, and hard goods markets in a way that gets results.

Brand Identity
Baer Design Group has won numerous national and international awards for its corporate branding strategies. We work closely with our clients to develop effective communication materials such as logos, marks, names and taglines. Our branding services help companies to reposition their image or create a new look.

Baer Design Group
Packaging Portfolio.pdf

Brand Positioning BrandPathfinder^© uncovers and actualizes a company's unique features and benefits, transforming your boardroom values and goals into action. A consistent branding strategy that effectively communicates the right message to customers paves the way for brand recognition – just ask our clients Motorola, Blooming Prairie and Cendant.

Brand Management
Welcome to higher branding standards. BrandBriefcase^© stores all files, images and standards manuals in one location for easy maintenance of the company’s brand. The password-protected site answers common usage and technical questions, so our clients can concentrate on what they do best.

Practice Areas
Brand Strategy and Positioning
Brand Architecture
Shelf Surveys
Brand Management
Brand Identity
Brand Marketing
Naming
Package Design
Packaging Renovations
Structural Design
New Product Launches
Copywriting
Green Packaging

Select Clients
Lazy Days Tea Co.
Merisant
PepsiCo
Topco
Jones Dairy Farm
Element 79
Sommers Organic
Dominick’s
McGraw Hill
American Cancer Society
Northwestern University
USAmeribancs
Oakmark Funds
Meijer
Sloan Valve
Frontier Soups
State of Illinois
Motorola
Saks Fifth Avenue
CBS
Cendant
The Parksite Group
Blooming Prairie